More than 150,000 follow us
Reach
Community
150,000+
Followers and subscribers
Instagram followers 2021–2026
Instagram
120.2k
10m monthly impressions in expo month
TikTok
26k
5.2m views
YouTube
5,160
422,700 views
Impressions
Per month
6m
In expo month
10m
Story views
8–10k
before the expo
12–14k
during the expo
LinkedIn
3,166
62k+ impressions and 200+ comments in the 90 days around the expo
Newsletter
67.3k
active subscribers
Attention
becomes action
Accounts reached
536,750
Interactions
110,685
Profile visits
60,720
Link clicks
711
Instagram, last 90 days
10m
monthly impressions in expo month
Reels 52%
Posts 29%
Stories 19%
65.1%
of interactions via Reels
33.9%
Non-followers
+1,371
Net new followers
672
Pieces of content
Live in Berlin
Live
75,000
Visitors
B2B Day
Visitors
1 dot = 1,000
6,000
on B2B Day
Exhibitors
576
from 32 countries
67.9%
international exhibitors
Exhibitor origin
Germany
185
Spain
72
USA
71
Netherlands
69
United Kingdom
24
Italy
21
China
20
Czech Republic
17
B2B: The industry’s decision-makers
B2B Day
Decision-makers
68%
Business intent
74%
International
44%
from 48 countries
Who attends
35%
Owners and C-level
33%
Senior Management
32%
Professionals
Top B2B markets
Germany
56.37%
Netherlands
7%
USA
5.5%
Spain
4.2%
United Kingdom
4%
Switzerland
2.8%
Canada
2.3%
Malta, France
2%
B2C: A community
with purchasing power
59%
aged 25 to 44
54%
Household income over €4,000
61%
discovered new brands
72%
Core interest: cannabis
Visitor age
18–25
24%
26–35
36%
36–45
25%
46–55
11%
56+
4%
+18%
visitors on last year
visitors on last year
Lifestyle
Community
Purchasing power
Open to new brands
Patients
Men 57%
Women 43%
The app
3m
In-app interactions 2026
1m
2025
3m
+200%
2026
No. 2 of 711
App sponsorship among all entries
01
Festival stage
18,557
02
App sponsorship
4,905
03
Studio Stage
4,542
04
Green Career Lounge
4,117
05
Reset Room
3,781
06
Gold Sponsor
3,406
07
Mary Jane Merch
3,034
08
Golden Area
2,941
Views on the app map 2026
30,000+
active users during the expo
11.1 min
time per user
16,689
reachable via push
2,383
meetings via the app
Every second guest uses the app
Visibility in the app compared
App sponsorship
4,905
Gold Sponsor
3,406
Platinum Sponsor
2,580
Best without sponsorship
1,686
Other exhibitors
231
21× more visible
than average
than average
Partnerships
that deliver
Giveaways
Views
429,188
Accounts reached
135,859
Interactions
18,500
New followers
1,284
Partner posts
Views
78,852
Accounts reached
33,921
Interactions
1,215
Profile visits
224
Visible across the whole city
Offline
Contact opportunities
78m
Small posters
24,000+
Large billboards
2,400+
